top of page


Pivoting with Purpose: When and How Startups Should Adapt
Every entrepreneur starts with a vision, but what happens when reality doesn’t align? Do you push forward or pivot?

Design Zindagi
Feb 113 min read


AI Integration in Home Appliances: The Future of Smart Living
AI is transforming home appliances, making everyday tasks smarter, more efficient, and personalised. Discover how AI is shaping the future o
Feb 43 min read


Mastering The Dip: Knowing When To Quit Or Persevere
Master Seth Godin's The Dip: Learn when to persevere, when to pivot, and how to focus on what truly leads to success.
Jan 283 min read


Deploying Design Thinking: A Guide for Entrepreneurs
Learn how to apply design thinking as an entrepreneur, inspired by Tony Fadell’s BUILD and IDEO’s approach to problem-solving.
Jan 213 min read


Elevating the Timepiece Experience: LAWA's Gradient Watch
In an era dominated by digital smartwatches, LAWA Design, an independent studio based in Copenhagen, Denmark, has taken a refreshingly...
Dec 20, 20242 min read


Knowing Your Audience: Unlocking the Key to Successful Ideas
Your audience holds the key to success. Learn how to identify their needs, listen actively, and integrate feedback into game-changing design
Dec 11, 20243 min read


Designing the Future: How Sustainability Sparks Product Innovation
Discover how sustainable thinking sparks innovation, reshaping design into a powerful tool for environmental and market impact.
Dec 9, 20243 min read


How 3 Indian Companies Are Pioneering Change
Sustainable design is at the heart of solving some of the most pressing environmental challenges today. In India, a number of innovative...
Dec 6, 20243 min read


Systems Thinking: A Blueprint for Big-Picture Problem Solving
Learn how Systems Thinking helps tackle root causes, uncover leverage points, and design impactful solutions for complex challenges.
Dec 3, 20244 min read


Learning from Modular Design: How To Keep Innovating
What do a Swedish furniture giant and a Danish toy company have in common? Both IKEA and LEGO have mastered the art of modular design,...
Nov 28, 20243 min read


Market Validation: Test Your Ideas Before You Build
Think your idea is brilliant? There’s only one way to know: test it . Before you dive into designing a product, launching a startup, or...
Nov 25, 20243 min read


Mental Models: Tools for Smarter Decisions
Make smarter decisions using mental models. These cognitive tools help simplify complex situations and boost clarity in thinking.
Nov 15, 20245 min read


Knowing When To Move On: The Sunk Cost Fallacy
Have you ever found yourself sticking with a failing project simply because you’ve invested so much time and effort already? Maybe you’ve...
Nov 14, 20245 min read
bottom of page